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Train Like a Pro with Nike Gear
Nike’s history starts with two men who had a vision to improve the running shoe. University of Oregon track and field coach Bill Bowerman searched for ways to give his athletes a competitive edge. With an MBA in finance from Stanford, Bowerman’s friend and former long distance runner, Phil Knight, proposed they begin distributing shoes from Japan.
Knight and Bowerman started Blue Ribbon Sports in 1964 and ordered 300 pairs of Onitsuka Tiger shoes. Knight sold the shoes out of his trunk at track and field meets while Bowerman tore them apart to see how he could make them better. With his new designs, including a revolutionary heal wedge and soles made using a kitchen waffle iron, Bowerman tested out his shoes on his runners including gold medalist Otis Davis.
In 1971, the athletic shoe company changed its name to Nike, the Greek goddess of victory, and designed several pairs of shoes. After recruiting all-star Oregonian runner Steve Prefontaine to endorse the brand, Nike continued to push the boundaries, always developing high-performing products.
In the 1980s, the company positioned itself as an industry leader with Nike Air technology, and later with the “Revolution” campaign featuring the tagline, “Just Do It.” Throughout this, Nike never stopped innovating in order to deliver the best possible products for athletes worldwide.
Over the years, Nike has expanded from shoes to apparel and accessories for running, basketball, soccer, golf, tennis and many other sports. Today, Nike makes industry leading and incredibly high-quality sporting goods for all levels of athlete across almost every sport.