Whether it’s improving the connection between boards and bindings or developing more sustainable methods to keep riders warm and dry, Burton knows what it takes to get it done. Since day one, they’ve charged ahead to innovate and give as much back to snowboarding as they’ve gotten out of it. Burton answers to no one but snowboarders, and support everything they do with the quality and service that shops and riders have grown to expect. The new season is here and so is the next technical evolution. It’s time to strap in and feel the difference.