Easton's mission is to deliver a significant and measurable performance advantage to every athlete playing baseball, hockey, fastpitch, and slow-pitch. In 1976 Easton Sports introduced the world's first high performance aluminum baseball bat and continued to revolutionize the game with the introduction of the first two-piece composite bat. That determination and maverick rule-breaking behavior has led Easton to continually develop products that will be there for the athlete when the moment of truth presents itself.
You can see Easton’s distinctive “E” logo on the baseball diamond, the ice rink, and even at the Olympics when modern-day Robin Hoods compete in archery. And like the bats, hockey sticks and arrows that bear James Easton’s name, there’s a whole lot more than what’s on the surface.
Straight and Arrow
Easton started uniquely enough: with an accident that put its founder in the hospital. In 1922, 15-year old James D. Easton started making archery arrows as a way to pass the time after an extended hospital stay. When he’d fully recovered, he worked toward transitioning his budding hobby into a full-on business. And ten years later, James opened Easton’s Archery Shop in Los Angeles. Though you might not automatically think “arrows” when the brand is mentioned, most Olympic archers today still prefer to use Easton’s arrows.
Easton to the Moon
1969 was a banner year for the United States. On July 20th, 1969, astronaut Neil Armstrong walked on the surface of the moon, becoming the first human being to step foot on another world. What’s not shown in the footage, however, is that Easton was there too. No, Neil and Buzz didn’t smuggle a bat aboard the Saturn V Rocket to test the moon’s gravitational pull on a baseball (they did famously hit a few golf balls). In actuality, Easton created the tubing to make the thermal shroud for the seismometer used during the moon landing. 1969 also marked the year Easton developed the first true aluminum bat. Immediately, it was a game changer—the ball bounced off the bat more quickly and traveled further than wooden models.
Easton on Ice
If Easton were a high school kid, they’d be gal (or guy) who was good at everything, and did it all with a smile on their face. Hockey is no exception.
Though Easton produced an NHL-approved hockey stick in 1981, it wasn’t until Wayne Gretzky signed an endorsement deal in 1990 that Easton hockey sticks caught the limelight. By 1994, 150 NHL players were using Easton hockey sticks. And in 2000, 40% of NHL players were skating with Easton sticks.
Did you know that Easton once made a bat so good, it was banned? Strange, but true. But before that, a quick precursor: In 1990, Easton introduced the ConneXion, the first two-piece baseball bat. It’s unique construction was known for reducing vibration have touting a larger sweet spot. By 1993, they improved upon that model with the STI1 Titanium Typhoon. Constructed from a .053 inch sheet of titanium, the Typhoon launched balls 10 to 13 mph quicker that its aluminum counterparts. As a result of broken teeth, shattered bones and other injuries, many leagues banned the Typhoon. Despite the setback, Easton continued to develop superior products.
Which leads us to the final bullet. Nearly 100 years after James Easton first put his name on a product, Easton continues to be a leader in sports gear development. Look no further than the 2016 Power Brigade Baseball bat line for proof, which features scandium alloy barrels and an expanded sweet spot for more power through the zone. Perhaps the most groundbreaking piece of equipment Easton’s developed is the Power Sensor—a small circle that attaches to the end of your bat that tracks your swing’s velocity, power and efficiency. When you connect the Power Sensor to your smartphone, the advanced metrics will help analyze and improve your swing.