Not a bad little setup. Bought it to introduce my two year old to fishing. He loves it!
The fishing pole is a little stiff but that is okay while he is learning. The reel is decent and seems to be pretty durable so far. The line is horrible though. If you are going to use this setup, save a lot of frustration and put a low memory line on this. With a lightweight braided line, you will have a lot of fun introducing your children to the amazing world of fishing.
It also comes with a rubber fish attached to the line which is great for practice. He loves to practice letting the line out and reeling the rubber fish up.